EXIT Realty Empire Associates
Lisa Grassi Bartlett, EXIT Realty Empire AssociatesPhone: (518) 744-7795
Email: [email protected]

When Is the Best Day to Hold an Open House?

by Lisa Grassi Bartlett 03/08/2020

Photo by Paul Brennan via Pixabay

The Open House is just a part of the marketing strategy to effectively sell a home, but it can be an important one. The number of people it attracts can strongly correlate with both the number and quality of the offers you receive. So while you may not have the luxury of selling your home in the best possible month, you can at least sell it on the best day of the week. Find out more about who's searching and what you can do to maximize your bottom line. 

Online Searches 

Unsurprisingly, homebuyers are no longer relying solely on the balloons and signage of yesterday. Instead, they're headed straight to Google to learn more about what's available in each neighborhood. In fact, 88% of buyers said that websites ended up being the most valuable tool when it came to their home search. If you consider when people are searching, there seems to be a clear winner. 

Sunday, Sunday, Sunday 

Real estate agents and Google alike all seem to agree that Sunday is the day when buyers are most likely to look for the home of their dreams. The peak traffic is between 8 – 11 a.m., meaning the afternoon will likely attract the highest number of people. If at all possible, you should avoid hosting an Open House near a holiday. While Saturday is certainly the next best choice, it simply can't hold a candle to Sundays when you look at the data.

Understanding the Market 

Houses are one of the more unpredictable components of a home sale. You may end up finding three qualified buyers who each want the home more than the next. But you can just as easily end up with a houseful of curious neighbors who want to know the listing price, why you're leaving, and whether you remodeled your kitchen. An experienced real estate agent can let you know if your home is more suited for private showings or a broader marketing campaign. 

Some sellers will use Open Houses as a strategy to better understand how buyers see the home. After listening to people and watching their reactions, sellers may learn it only takes a coat of paint or a flower bed to improve the desirability of their home. But more often than not, an Open House is tailor-made for real estate agents.

A professional will know how to use an Open House as a larger part of a larger plan for exposure. The relaxed atmosphere helps buyers connect with a home, and it allows real estate agents to crystallize how they can best leverage that interest. It just so happens that Sunday is the best day of the week for just that!

 

About the Author
Author

Lisa Grassi Bartlett

My name is Lisa Bartlett and I reside in the Glens Falls~Lake George Area. I am a licensed Realtor® in New York. I provide strategic marketing and transaction services to my clients in the upstate New York area. I bring 20 years of experience in the construction and investment property industry to the table. This experience has provided me with a vast portfolio of reliable professionals in the industry who will help make completing the sale or purchase of your home be seamless. I have lived in the Greater Glens Falls area since 1985 and have developed a large network through involvement in many professional networking groups and through getting involved and serving in my community. I have earned respect and trust through hard work and good ethics. When you list or buy with me, my large network will prove to be a great asset for you. I will listen to your needs and wants and help you achieve them. I offer tireless energy and enthusiasm and fully believe when you expect good things to happen they do! Let me help you make good things happen!

Our Roots: EXIT Realty Corp. International, a full service real estate franchisor, opened for business in Toronto, Canada on September 3, 1996 and in record time, expanded across North America. Our unique business model, the EXIT Formula is one of the key reasons for our phenomenal growth. 

The EXIT Formula is Real Estate Re-Invented™. For the first time ever, the concept of single-level residuals taken from both the insurance and music industries has been introduced to real estate. Residuals are revolutionizing our industry by fostering a mentorship culture of teaching, training and coaching and creating prosperity and the potential for unlimited financial returns.

EXIT Realty Corp. International earned a Distinguished Honoree medal in the category of “Most Innovative Company in North America” by the International Business Awards, the only global, all-encompassing awards program honoring great performances in business.

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